To align with the exhibition's layout, the publication had to be thoughtfully sequenced, serving as a visual guide for the installation of the show.
The design process for "Everywhere Between You and I" was a meticulous endeavor that began with a deep exploration of the themes: family trauma, depression, and father-son relationships, present in Josh Schaedel's solo show. The layout was thoughtfully sequenced to match the exhibition's arrangement, ensuring a seamless transition. The deliberate choice of offset printing provided the publication with a distressed, time-worn appearance, echoing the emotional depth of the content. Carefully selected design elements, including typography, color schemes, and imagery, were aimed at intensifying the emotional impact and immersing the audience in the exhibition's thematic world. Collaboration with the artist played a pivotal role in shaping the design, and thorough testing and quality refinement were carried out before production to ensure the faithful translation of the emotional resonance. This comprehensive approach resulted in a publication that beautifully complemented the art installation.